Armstead Trade Durable paint is a professional quality matt emulsion that is scrubbable and offers good stain resistance. The ideal product for high traffic areas such as school corridors. Armstead paints are developed by AkzoNobel, known for their collection of stellar brands like Dulux Trade. This type of matt paint has been designed with endurance in mind. Someone looking for paint they can use in public-facing areas, or rooms they know people will inevitably rub against the wall, would need a paint like this.